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If you have already begun to study the market where the activity will develop your business, you have found your future competitors. In my case is still one of the most enjoyable aspects of the business plan.

However, before I tell you about the practice, it is important to establish the bases for a correct and useful analysis of the competition. I can assure you that looking at my “possible future” competitors have found new opportunities and have identified our weaknesses. Therefore, I can say that thanks to my competition I am strengthening my business idea.

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First you should analyze the products and / or services offered by your competitors. Make a list, including qualities and shortcomings. This will help you find new business opportunities; gaps were unaware overlay and strengthen existing ones.

Analyzed, with the resources you have, what products or services you are interested in implementing competition in your business.

Analyze the price of your competition is another point to consider. Will help you set your prices if you have not already done so. If you already have your prices, you should see if you are above your competition and therefore have to justify why (quality, service …) if you are below, be careful you have not caught their fingers when considering your price.

Who are the customers of your competition? Is another question that you should respond? Number and type of customers, economic and educational level of the same. Are you going to share clients or interests you focus your business into a different segment?

Analyzes all the aspects that make striking your competitor to try to overtake. What means are available? What are your methods of advertising, What staff?. Describe what your advantage over your competition. If only in one aspect, should stand out from your competition.

The crisis leads to the video gamer to opt for free versions available on the internet and financed by advertising in game: In the U.S., the number of visitor’s online games increased by 27% in 2008 as a specialized firm.

According to COM Score, in late December this figure represents an increase of 86 million online gamers. Thus, the game represents 4.9% of the total activity on the Internet.

“On the Internet, advertising-funded games are one of the activities that have gained most from the economic crisis,” said Edward Hunter, COM Score specialist games. “Consumers are not only focused on the game to avoid the economic worries but also reduce their purchases of games to choose free alternatives, “he said.

Yahoo! throughout 2008 Games was the most popular site in this category with a 20% increase in the number of visits in a year, to 19.5 million. The video game giant Electronic Arts was second, with 15.4 million (+21%) ahead of Disney Games, which received 13.4 million visitors (+13%).

The simple games are “a good alternative, fun and free for people facing a difficult economic environment,” said Michelle Weaver, director of POGO games site from Electronic Arts. Total time they spent playing online Americans in 2008, 37% were focused on POGO, which has more than 100 puzzles, crosswords or interactive games.

Moreover, the success of online advertising in the online gaming sites is the exception at a time when the economy slows, seeing an increase of 29%, according to COM Score.