Advertising is a way to disseminate information about the benefits of a particular product or service. In these years, we have seen many ways of advertising campaigns on television, radio, newspapers … even advertising via SMS.
Now there is another way to do advertising and is using a method well known today, the BLUETOOTH. The Bluetooth is a wireless connection widespread, which enables transmission of data or information between devices such as mobile phones.
Since most mobile phones featuring the Bluetooth system, be considered a number of advantages over other advertising media:
The first is that the creation of the campaign you only need a small device that accompanies the software. The software for the creation of advertising is very simple to use. Also, consider the connections between different devices are free, so no extra expenditure in the dissemination of advertising. With regard to the connection between different modes is quick and easy establishment.
The cost of the device and any maintenance is quite affordable for the various companies and businesses. Ensuring a high percentage of acceptances of the campaigns. Moreover, the software has a built statistical reporting system to control the spread of each campaign undertaken.
After notification MasterCard and Visa for alleged fraud in Spanish, German financial institutions have blocked credit cards and 100,000 in Germany for alleged theft of data in Spain.
At this time not known how many users and how many cards are affected, and whether there is a risk that the fraudsters withdraw money from the account picture.
This massive withdrawal of credit cards in Germany again put into question once again, controversial security of the data contained therein.
Central banks and thrifts Credit Committee that a specific Spanish German company has been able to lead the attack on the German user’s credit card data.
German media reported cases of clearly illegal on credit card transactions, affecting customers of Barclays, the bank DKB-German financial Bank.lembaga free to change the credit card that can be damaged.
German branch of British bank Barclays also has replaced hundreds of cards, which have been used recently in Spain.
According to the Association of Cooperative Banks, popular banks and cooperatives have been withdrawn from circulation about 60,000 credit cards issued by them, with the alleged theft of data from lenders to service.
According to estimates by the Foundation for Sustainable Development (Fund), 46% of companies in Latin America’s commercial sector and is a strategic channel for a large manufacturer and distributor of consumer products.
In addition, this study, conducted jointly by Fund and University Development, according to data provided in the Global Entrepreneurship Monitor (GEM), highlighting these companies play a role in providing rural and urban population.
Although it is a sector that faces the modern business model and diverse, the report reveals “the economic and social roles that significantly” from the “neighborhood store” traditional still on the towns and cities in this region.
This study examines the case of 14 countries in Latin America and argues that people who decide to start a business, 18 percent of economically active population, those tools that have been defined to reach ten percent.
According to this study, 64% of businesses that do belong to the trade, “which compares the model to the case of Asia and away in 20 points for the case of developed countries like the United States, where there is a greater tendency to engage high-value-added services, “he said.
The report said the average age of the original entrepreneurs 37 years, while employers and manages up to 45 years and noted that women beat men in the early stages when starting a business.