Economy and Business Info

Archive for the ‘Entertainment marketing’ Category

Think of the satisfaction of the audience at the expense of marketing strategies and above all the question that seems to fall outside of this game, is Ethics?, Business?, Does it just marketing strategies?. Far from following ethical paradigms and human values, the entertainment industry seeks to exploit the needs of the audience considering a place in the scale of needs Maslow. Therefore, the struggle of disposable income by the time the consumer is becoming more aggressive in the industry analysis proposed by Porter, competitors seem to become stronger substitutes because of the variety of sectors that comprise it.

Competition for growing consumer interest reaches higher levels and that is when traditional marketing channels ATL are considered saturated, and nontraditional media characterized by creativity, but leave aside the economic effectiveness. As always, the need to create it so that when it seemed that there were no new areas to spread the message, new media come to the surface, but the message should be more consistent than ever.

According to Lieberman (2007, p27) “The entertainment industry is in second place in most U.S. exports and generates nearly 500 billion dollars worldwide.” Valenti4 data seconded by Jack, president of the Motion Picture Association of America (MPAA), is the only American industry that has surpluses and deficits, thus the content distribution channels are becoming stronger in spite of restrictions and conflict that exists between producers, distributors and exhibitors given global economic interests that lie behind each product.

Given the conditions of competition within the film industry, which has increased dramatically since the beginning of 2001, are released each week for four to five films vying for first place, yet the audience is unforgivable when choosing your choice. There are films that are first choice and the other run in the top ten with very little choice but to eventually become the first place.

Entertainment marketing

There are considerations for marketing to differentiate from other types of entertainment marketing, placing the most important considerations according to Albert Lieberman:

• Since speed is consumed, no time to do extensive market testing.

• The audience reaction is subjective in relation to the impact on box office results.

• Although there are tools to predict consumer habits based on trends, social media references, economic indicators and exploratory research, there is a tool that ensures the success or failure, rather than attract audiences based on the message posted on the advertising.

• With movies, every move that indicates a possible failure, it must immediately strike back as the regular life cycle is 3 to 4 weeks for effective exhibition.

• While the marketing of entertainment genre shares the right to search for traditional marketing, production of entertainment content is based on the creation, which is why we have the possibility of human failure. Launching a product to market, it is often a balance between creativity and chance.

• is centralized in selling an experience rather than a product. So you can be the income, the audience must first live the experience to become a blockbuster.

• Like fashion, entertainment is based on trends and the industry as the seasons are stable but not the models presented, so to make assumptions about film genres that have proven successful in hopes of repeating that success is unlikely and risky.

• Technology plays a major factor in the category of content distribution.

• New generations have shown they have the power to define success and failure of new film products, as well as genres that were thought forgotten, such as musical and terror.

As mentioned above, it is necessary to consider each of these factors impact on each product for entertainment. Above and beyond all this, is the biggest challenge facing every pitch and every promotion: competition with all other types of entertainment.