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Application Systems (SISAP) is a company that has developed systems to detect and prevent leaks of information in enterprises.

Information has become one of the most valuable assets of companies, but at the same time very sensitive to be infringed under the computer facilities that are presented today. When, how and where you might be stealing that information are not so easy questions to answer. However, in Guatemala, Application Systems (SISAP) has developed what experts call “forensic computer techniques” through which the company investigates fraud, harassment / bullying and information leakage, until evidence of such maneuvers that affect many companies.

Manuel Menendez, SISAP, explained that the company began operations in March 1985 with the aim of providing information system solutions to meet senior needs and market requirements. Today, the firm has operations in Guatemala, El Salvador, Honduras, Costa Rica and Panama.

He added that SISAP specialty is information security, known the value of it. “We chose a set of manufacturers, leaders in their field, in order to provide a solution that suits the needs and requirements of our customers,” said Menendez.

SISAP stated that analysis is the pioneer in “digital forensics” in Central America, using analytical techniques to identify, collect, protect, analyze and report the evidence and information that is stored in electronic media. Through its information technology, SISAP can help gather evidence in cases such as unauthorized disclosure of corporate information and data, espionage, damage assessment following an incident, fraud / theft, defamation / threats / extortion.

The chair of Group Scamander, Emilio Biotin, said Wednesday that imposing a tax on the financial sector is not the appropriate measure to prevent the taxpayer has to bear the costs of the crisis, something he described as unacceptable and said the rate would hamper recovery. During his speech at the Third International Conference of Banking and Finance in the City of Scamander in Barilla del Monte (Madrid), Biotin said that “no healthy economy without healthy banks,” so that the private sector and in particular the banks have to have a “key role” in the emerging economic recovery. The conference, which also involved the governor of the Bank of Spain and European Commission Vice President, among others, was held for the first time in October 2008, shortly after the bankruptcy of Lehman Brothers, which marked the beginning of the worst economic recession in recent decades, which “only now” start to recover, Booty recalled. The “decisive” action by governments and monetary authorities two years ago faced the crisis and averted the disaster, as important steps were taken that allowed now have “a recovering economy, a solvent bank even before the crisis and a regulatory and supervisory framework in the process of being strengthened, “he said. The challenge now is to consolidate a sustained growth, underpinned by a sound financial system, sound and efficient, “said Booty, who explained that, therefore, the debate should not focus on taxing the dealer with a special fee, but take measures to enable the financial system to function properly and to reduce the likelihood of new crises. However, while it is clear that the measures taken so far and others that have been announced have strengthened the international financial system, much remains to be done, and in the case of Spain, “it must finish the task” because “the devil is in the details, “he said. In particular, Booty made it a priority to improve monitoring, while stressing the importance of agreement being negotiated in Europe to strengthen the supervisory framework. Also considered essential not to penalize “the essential function of the bank”, financial intermediation and to clearly separate commercial banking from investment banking and the return “all public support.” He said it is necessary to create mechanisms for assessing systemic risks incurred by institutions and allow “orderly exit” or even the sale of those who cannot overcome a crisis. In the international context, the entities that have received aid should return, he insisted Booty, who called for the establishment of the Deposit Guarantee Fund preloads by institutions, as in Spain, and have capacity to intervene in a crisis.

Social Media Marketing is an effective way to develop a portfolio link through social networks, bogs, forums and online communities. Social networking sites help to tell others about you and therefore promote their business.

It is considered as the main source of search engine optimization by creating an online presence on all social aspects and major media platforms.

Social Media Marketing Tools:

Some social networks are used for public relations and collectively used for the marketing and sales. Such as: Face book, Twitter, Linked In, My Space, Flicker and You Tube.

How to earn effectiveness with Social Media Marketing?

The awareness of your brand can be increased only through a professional use of social media and marketing strategies. Points to consider are:

1. To make a profit in your business, you need to use social media marketing tools, join forums, bog and create social bookmaking sites.

2. With these methods of online marketing, more and more people know about you and your business

3. Always write what people are looking for or care about and try to share your ideas of expression with like-minded people. This increases the chances of getting more web traffic.

4. To have a brand, you have to spend time communicating with their readers actively and regularly update business information.

5. Avoid self promote your brand repeatedly in the pages of social networks.

6. Google builds an index of each comment, comment relevant to the user’s taste, and others may go through spam.