Economy and Business Info
Archive for the ‘Marketing system’ Category
Develop a strategic marketing business plan
The continuous changes that occur in the environment, becoming more frequent, force companies to permanent stability and adaptability, which is, likewise, changes in the goods and services, customer services, administrative procedures, in production technologies and the capacity and preparedness of managers and general employees, for which companies must be able to apply a marketing approach that can stimulate and strengthen the management processes in our organizations.
Cuban organizations, and now specifically the cactus, they are not foreign to this reality, and therefore have to rely on new strategic approaches to manage their processes so that respond to changes imposed on the environment and assume the challenges ahead to achieve high levels of competitiveness and continuous adaptation and renewal in the context in which they operate.
Then required to think and act in innovative ways to develop value-creating activities, get out of the circle of productivity by reducing costs and moving to a rewarding job in promoting those companies that differentiate specific values.
It is in this context that marketing plays an important role, provided it is established a close relationship with corporate strategy and is properly managed, which is also one of the prerequisites for better business performance in current market conditions preponderance and knowledge management.
That is why this research proposes a procedure for the preparation of the strategic marketing plan cactus business. The same is seen supported by theoretical precepts of marketing known authors who have addressed the issue and can be applied to all organizations of the Cuban business by its characteristics and peculiarities.
Development
Marketing is both a philosophy and a management process that is embodied in the company as one of its main processes. Through the same society and the customers get what they need and want as a result to generate and offer products and services of value for the company.
In the business improvement process included the marketing system, both in the general base that started the same as in the regulation that gives continuity. In the Decree Law 281/07 states that marketing is “is a modern concept in the direction of the company, which guides the mission and vision of the entities taking as its starting point the needs, desires, perceptions, preferences and demands of the company and customers, to develop programs aimed at satisfying those needs and desires. “