It is true that you strengthen your relationships with your existing customers, give them good service, market constantly, make sure they are satisfied and continue to buy, you could put your business at risk if you fail to attract new prospects and convert them in your customers . The larger and more diversified your customer list, the less chance that your sales will drastically reduce and, therefore, that your income will be affected.
As you work with your current customers, just do it with the potentials.
Did you know that if you follow up to your potential customers can quintuple your chances of closing business with them?
You may find it incredible, but it’s your steady presence in front of your potential customers which, in the long run, will do business with you. While that does not mean that at this very moment you should go out and try to close deals with anyone who comes to your door. You better stop for a moment to think what exactly is a potential customer for you.
· This is someone who has expressed interest in your products or services?
· Or, rather, someone who needs your products or services?
· Or just those people or companies you consider to be your ideal clients?
· Or, perhaps, those who have not purchased your products or your services used yet?
· Or all the above?
And exactly how you heard about that potential customer of your existence?
· He was someone who telephoned asking for information?
· Someone who responded to your efforts brochure or telemarketing or any other proposal or offer sent by mail?
· Just someone who is registered on your site or someone you referred someone you know?
I do not need anything right now
Even your most loyal customers will tell you at some point they do not need your products or services … or maybe just doing business with someone else …
Whether you know more or less, whether you need something right now or not, you have a plan that allows, when the situation changes, your current and potential customers immediately remember you … and you call right away!
Need money NOW. Money to pay the debts continue to grow. And money to enjoy one of my most important values: financial abundance! But when these customers buy? For my next story will shed light on this question.
Here I share some tips to ensure that, when your customers are ready, you’re elected.
1. It publishes a newsletter
I repeat and I repeat. To have the financial wealth that belongs to you, you need to publish a newsletter. That potential client comes to you sometimes do not buy on the first visit. You need to create a system of regular contact so that when you are ready, you’re elected.
It took 2 years to invest in my personal coach. If not for his frequent contact through its newsletter, would never have invested in it. Thanks to your newsletter, it generates thousands of dollars in revenue for me. Publishes a newsletter. It’s easy to do.
2. Position yourself as an expert
There is competition, and it is good to have, but is one entrepreneur who is positioned as an expert who ends up becoming a potential customer into a customer. This is easy to do …
Write articles, publish audio or video, speaking in public, publishes a book, make alliances, tells stories of your customers, share testimonials … and speak only of the benefits and results that will get your customers.
3. Be a star product
The problem I see with entrepreneurs, and this includes experts with years of experience, is by so many, with so many issues, which ultimately appear to be experts on everything. You know that it is not. Nobody is an expert in everything.