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Archive for the ‘Promotional strategies’ Category
Effective promotion by offering discounts
If you sell any service, these strategies will help promotion. Paco, first of all congratulate you for your excellent portal of cosmetic surgery and medicine (I link to help Google with the keyword).
I noticed that the vast majority of companies offering services use the same promotional strategies, such as discounts. Although I am not against it because I bought a package of $ 500 in Spa Salon thanks to a discount that I saw in the newspaper companies can go beyond discount promotions. Here are my four strategies.
1. Positioning as an expert
I’ve shared this strategy, but worth repeating. Remember that customers buy from experts. Of those who are against market knowledge.
An example are the articles you read in magazines and newspapers. The author is not selling. Only education and education is the sale because the potential customer is thinking subconsciously that you’re an expert.
Another example is the surgeon who appears in the program Wake Up America on Univision in the United States. Every week shared the latest trends and aesthetic surgery. Who do you think people feel more confident, for a discount in the newspaper or an expert on TV? And with the scope of television, the numbers game wins because, the more exposure, more opportunities to attract customers who have money to invest in these surgeries.
So, please distribute content, often written, for appearing in newspapers and magazines and, if you can not appear on television, record your own program or start your program on the radio.
2. Electronic or print newsletter
What I see in your site is an electronic newsletter. You’re losing a source of future customers. Example: I like to look good. Nonetheless and I’m always 100% sure that one day they put my face under a scalpel. However, do not seek surgery right now, but I am interested in taking care of my skin.