Economy and Business Info
Effective promotion by offering discounts
If you sell any service, these strategies will help promotion. Paco, first of all congratulate you for your excellent portal of cosmetic surgery and medicine (I link to help Google with the keyword).
I noticed that the vast majority of companies offering services use the same promotional strategies, such as discounts. Although I am not against it because I bought a package of $ 500 in Spa Salon thanks to a discount that I saw in the newspaper companies can go beyond discount promotions. Here are my four strategies.
1. Positioning as an expert
I’ve shared this strategy, but worth repeating. Remember that customers buy from experts. Of those who are against market knowledge.
An example are the articles you read in magazines and newspapers. The author is not selling. Only education and education is the sale because the potential customer is thinking subconsciously that you’re an expert.
Another example is the surgeon who appears in the program Wake Up America on Univision in the United States. Every week shared the latest trends and aesthetic surgery. Who do you think people feel more confident, for a discount in the newspaper or an expert on TV? And with the scope of television, the numbers game wins because, the more exposure, more opportunities to attract customers who have money to invest in these surgeries.
So, please distribute content, often written, for appearing in newspapers and magazines and, if you can not appear on television, record your own program or start your program on the radio.
2. Electronic or print newsletter
What I see in your site is an electronic newsletter. You’re losing a source of future customers. Example: I like to look good. Nonetheless and I’m always 100% sure that one day they put my face under a scalpel. However, do not seek surgery right now, but I am interested in taking care of my skin.
If I come across an article that says “10 ways to look younger,” I’ll read it, see what you wrote, I will visit your website and then go. Why? You’re capturing my email for me to follow up and continue to educate beauty strategies.
Visualize this: I read your article of beauty, I visit your website, I subscribe to your newsletter and start educating now fortnightly. Although not buy today, I’m creating a relationship with you. I see you as an expert, I trust your content and your recommendations. Visit my friend, talking beauty says she’d like me get a job in the face. Who do you think I am going to recommend?
To a surgeon in the newspaper offering a discount or an expert who has built a relationship?
A real example was an experienced business mentor. I’ve been reading it one year and a month ago I bought some audio for $ 1,497. A year late in buying. What if she had no electronic or print newsletter?
Do not have a website? A printed newsletter has the same effect.
3. Testimonials
What I see in your site are testimonials from satisfied customers. Again the customer does not purchase price when it comes to surgery. Go in search of the best physician, one who can prove himself worthy of trust. And how does that trust? With testimonials from other satisfied customers.
Every patient should send a testimonial. Ask him or beg. Post them to your website, your brochures and everything with which the client has contact.
4. Promote a report
I do not sell your aesthetic services in your ads. Better yet, it promotes a special report where the person has to call to receive it by mail or fill out a form or visit your site for download.
The idea is to capture the email address or customer to open the channel of communication, education and confidence grow. A report about 10 tips to look younger or physical disasters How to avoid a botched surgery. Something like that. The idea is to position yourself as an expert educate.
Many companies use reports or white papers, as they are known in English, to capture the email address or customer. For this you create a page where the exclusive report. This page is called a landing page. It only shows the description of the report and a form to fill out the customer. Once completed the form, the report is sent according to your promotional strategy.