Economy and Business Info
How promotional activities the Department of Economic and Workforce Madrid
The Ministry of Economy and Employment has developed over the last week an intense international campaign to promote the goods and services produced by 84 regional companies through trade shows and promotional events held in Amsterdam, London, Tokyo and Madrid.
On the one hand, 14 companies dedicated to wine and agric-food products have shown in the exhibition PLMA (Private Label Manufactures Association) Amsterdam, in order to enter or consolidate in the white label market widely distributed in large retailers in Europe.
The regional participation in this event has been promoted from the Ministry for Economy and Employment of Castillo y Leon through Adel EXCAL International with the intention to find new ways to market local products abroad in a contest for the that have flown between the 18th and 19th of May, more than 7,000 food professionals from over 90 countries.
The PLMA trade show is a meeting point for manufacturers of all food products and non-food (drugstore, cosmetics, cleaning products, detergents, etc.) to executives and purchasing managers, wholesalers and importers of large food chains Carrefour, Lid, Tosco, Buchan and others.
Throughout Europe, store brands or private labels are gaining everyday consumer loyalty. In this sense, these brands have recorded huge profits in market share across the continent in recent years. Label brands account for more than one of every three products sold in countries like Germany, UK, France, Belgium, Switzerland and Spain.