According to estimates by the Foundation for Sustainable Development (Fund), 46% of companies in Latin America’s commercial sector and is a strategic channel for a large manufacturer and distributor of consumer products.
In addition, this study, conducted jointly by Fund and University Development, according to data provided in the Global Entrepreneurship Monitor (GEM), highlighting these companies play a role in providing rural and urban population.
Although it is a sector that faces the modern business model and diverse, the report reveals “the economic and social roles that significantly” from the “neighborhood store” traditional still on the towns and cities in this region.
This study examines the case of 14 countries in Latin America and argues that people who decide to start a business, 18 percent of economically active population, those tools that have been defined to reach ten percent.
According to this study, 64% of businesses that do belong to the trade, “which compares the model to the case of Asia and away in 20 points for the case of developed countries like the United States, where there is a greater tendency to engage high-value-added services, “he said.
The report said the average age of the original entrepreneurs 37 years, while employers and manages up to 45 years and noted that women beat men in the early stages when starting a business.
The agricultural sector during the first eight months of this year, has achieved a growth of 3.8%, based on the favorable performance of the agricultural and livestock sub sectors in 3.59% and 4.15% respectively, according to the National Institute Statistics and Informatics (INEI). The business opportunities are going to be favored by these results.
Higher production volumes of 944% olive and mango 313%, the principal, explain the variation in the agricultural sub sector (3.59%). This performance was partially offset by the decrease in production volumes of raw cotton and garlic -31% -35%. Commercial success is associated with the proper handling of information.
In August 2010, starting month of the crop year 2010-2011, the acreage of major crops at the national level was 126 thousand hectares under 2.5% of the level of seed last season, determined by the reduced availability of water resources. It remains very clear that our entrepreneurs should prioritize productivity to strengthen our competitiveness.
This occurred in the north (-3%) due to reduced planting Lambayeque and Catamaran. Plantings in the center decreased by 2%, mainly in a cash and Pasco. In the south, crops decreased by 8%, especially in Moquegua and Ayacucho. However, the east (1%) recorded growth in plantings in San Martin, but decreased in Cabala. Any idea of business should consider these data.
The worst sin that an entrepreneur can make is to respond poorly to its customers. Think that anyone with a bad experience with a particular company, never to return. Therefore, experts recommend not to neglect the smallest detail in the relationship with our customers, and that any neglect or disinterest may disappoint us deeply. Helena Pinilla, an expert in customer service, warns that a first impression is not enough. That is, if the client passed the first test, this does not guarantee loyalty. This is only the first step. So what should we do to always comply with the requirements of the customers? John Tschohl, the customer service guru, recommends the following steps:
1. Ask your client how you like to be treated and received, and what treatment to expect. Do not forget that not all businesses expect the same form of attention. Thus, while in a beauty salon the warmth, patience and familiarity are likely to be the norm in a fast food restaurant is expected to deal quickly and efficiently. The secret is to find the attributes or characteristics that the customer appreciates the attention. That is, whether looking for a friendly or single professional, fast and quiet, formal or informal.
2. Once you know how my client wants to be treated, the second step is to turn these features on a basic standard of care: translating them into phrases (protocols) and behaviors (actions) to receive, and fire the client. I define:
- How to greet the customer?
- What do you say?
- How do I attend during the sale?
- How do I say goodbye and thank you for your visit?
Pinilla Helena suggests not copy other business protocol because each protocol responds to the style of the owners and their customers. “If my business is innovative and my client is young and informal,” says Pinilla, the protocols have to be more natural and fresh. If my business is classic and my clients are seniors, protocols had to be more formal and ceremonial, “he says. The ideal is to remain polite and original greeting and farewell, we always make a difference.
3. The third step is to make all your employees know the basic rules (protocols and behaviors), the used safely and, above all, to understand its significance. Now, standardizing the service requires a lot of training for these protocols the customer feel natural and not perceived as so robotic repeated phrases. It is therefore imperative that your employees are committed and internalize these standards. Remember that besides providing a good product, our client requires a special service to convert a sale into an enjoyable experience to look again.